PRESS RELEASE
MANILA – Toshiba Philippines Inc. demonstrated today the power of its tagline, “Leading Innovation”, with the launch of its new generation of products for the Philippines: leading-edge large-screen, glasses-free 3D TV; a new Power TV series; and a new generation of notebook PCs, including the Z Series Ultrabook. The company also introduced its new brand ambassador for the Philippines, Ms. Solenn Heussaff.
TV
In its new line-up of state-of-the-art TVs, Toshiba unveiled the breakthrough 55-inch REGZA RZ1, the very first large-screen glasses-free 3D TV to be launched in the Philippines. Equipped with a Quad Full HD screen, the REGZA RZ1 provides viewers with a totally immersive 3D TV experience and can also deliver 2D content with four times (quad) Full HD resolution.
Toshiba also introduced the latest advances in its innovative Power TV series, a line-up of LED TVs that make full use of Toshiba’s new REGZA Engine to provide outstanding picture and sound quality. In particular, the 23-, 32-, and 40-inch models in the new PB200 series deliver maximum performance with minimum power consumption while featuring slim, attractive designs.
PC
Toshiba also revealed its new generation Z series Ultrabook™, the Portégé Z930. Weighing only 1.12kg1, the Portégé Z930 is not only the world’s lightest1 13.3-inch Ultrabook™ ever; it also combines the ease-of-use and performance of a laptop with the wake-up responsiveness of a tablet. Only 15.9mm high, this new Ultrabook™ features a slim design with a durable magnesium alloy chassis; a battery life of up to 8 hours; and all the power and fast, easy connectivity of a comprehensive selection of full-sized ports.
Other notebook PCs unveiled by Toshiba included the new Satellite L, Satellite C, Satellite M and Satellite P series. Powered by the latest generation of processors and with state-of-the-art, high-speed data interfaces, all laptops in the Satellite series excel in fulfilling the most demanding business needs. The new series offer both 14.0- and 15.6-inch displays.
Explaining the thinking behind the new products, Mr. Tomoyasu Yamamoto, CEO & President of Toshiba (Philippines), Inc. said: “We at Toshiba are constantly innovating and exploring new technologies that allow us to provide consumers with stylish and functional products. In addition, by enhancing awareness of our brand, we hope more consumers will make Toshiba their choice.”
Adding more sizzle to the launch was the announcement of Toshiba’s new brand ambassador for the Philippines, popular actress and model Ms. Solenn Heussaff. As the official brand ambassador for Toshiba in the Philippines, she will be featured in Toshiba advertisements for notebook PCs, TVs, and home appliances in the major media. Toshiba chose her as its new brand ambassador because her alluring combination of a fresh image and sophisticated character reflects qualities that Toshiba brings to its products – providing a close-to-the-heart appeal for the Philippine consumers. Her undeniable style and real talent is the perfect match for Toshiba’s innovative and technologically advanced products.
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| Mr. Michael Mondragon, General Manager, Toshiba Philippines and Ms. Solenn Heusaff, Brand Ambassador, Toshiba Philippines |
Solenn shared how happy she was to work with Toshiba: “It’s a great honor to be chosen as the brand ambassador for Toshiba in the Philippines. I know Toshiba products are stylish and technologically advanced, and they embody the kind of life I want to lead. It is this link between me and Toshiba that makes me feel closer to the brand.”
As one of the world’s leading electronics companies, Toshiba continues to provide its customers in the Philippines with the very latest technologies and innovative products.
[1] As of Jun 20, 2012 for 13.3-inch platforms (Source: Toshiba)
About Toshiba
Toshiba is a world-leading diversified manufacturer, solutions provider, and marketer of advanced electronic and electrical products and systems. Toshiba Group brings innovation and imagination to a wide range of businesses: digital products, including LCD TVs, notebook PCs, retail solutions and MFPs; electronic devices, including semiconductors, storage products and materials; industrial and social infrastructure systems, including power generation systems, smart community solutions, medical systems and escalators & elevators; and home appliances.
Toshiba was founded in 1875, and today operates a global network of more than 550 consolidated companies, with 202,000 employees worldwide and annual sales surpassing 6.1 trillion yen (US$74 billion). Visit Toshiba's web site at www.toshiba.co.jp/index.htm
About Toshiba (Philippines) Inc.
Toshiba (Philippines) Inc., a subsidiary of Toshiba Corporation and is involved in sales and marketing of LCD TVS, notebook PCs, tablets and refrigerators.
Toshiba (Philippines) Inc. was founded in 2011. Visit Toshiba Philippine’s website at www.toshiba.com.ph
